Multimedia content production, EDM campaigns and website administration for James Hardie's Light Home website, magazine and newsletters on sustainable Australian architecture.
Multimedia production & online services
Blogging - Writing, editing and uploading content on James Hardie's four Light Home blogs on sustainable Australian architecture including Australian Style, Dear Design Expert, Design Everyday, and Green Undressed.
Video production - Produced and published online videos for the Light Home website from weekly interviews with industry experts.
Writing & sub-editing - Writing, sub-editing and proofreading for James Hardie's Light Home magazine, blogs and newsletters.
EDM Campaigns - Produced and managed monthly newsletters and EDM campaigns.
SEO Services - Implemented strategies based on uX and uA analysis of the Light Home website, including keyword research, SEO writing and online marketing to boost website traffic further.
Analytics - Monthly monitoring, analysis and reporting of statistics and website data using the Raven Tools online marketing platform.
Sample Podcast & blog post preview from 'Design Everyday'
Sample feature article from James Hardie's Light Home magazine
