Served as the Jovita's Bridal webmaster and established online presence, branding and produced all marketing and graphic design materials from 2008 to 2013.
Creative advertising sample
Graphic design & copywriting for the Jovita's Bridal Boutique 'Got it made' ad series published in the Macarthur Weddings magazine over a four-page spread.
The advertising feature was also promoted online through social media, blog posts and the Jovita's Bridal website along with the Macarthur Weddings online channels.
Business card design
Jovita's Bridal Boutique business card designed for exhibition at the Macarthur Weddings Summer Expo at the historic Eschol Park House.
Maria created and oversaw the entire print production process of the business cards including graphic design, copwriting and layout so that the cards would be ready for distribution at the Macarthur Weddings expo, which were also promoted online through social media, blog posts and the Jovita's Bridal website.
Expo brochure production
Jovita's Bridal Boutique brochure designed specifically for exhibition at the Macarthur Weddings Summer Expo in the historic Eschol Park House.
Maria created and oversaw the entire print production process of the brochure including graphic design, copwriting and layout so that the brochure would be ready for distribution at the Macarthur Weddings expo and was promoted online through social media, blog posts and the Jovita's Bridal website.
Online store eCommerce
Established and managed the Jovita's Bridal online store including website design/development, online content management, product promotion, reporting, and customer and technical enquiries.
Digital marketing & social media
Created the Jovita's Bridal Blog and established and managed the Jovita's Bridal Boutique online brand through Facebook, Twitter and other social media accounts while serving as webmaster from 2008-2013.
EDM & Newsletter campaigns
Targeted quarterly industry newsletters produced for Jovita's Bridal Boutique that increased clickthrough rates (CTR), consumer engagement and drove more traffic to Jovita's Bridal's online store, blog and social media accounts per open.