EDM Newsletter campaigns

Targeted quarterly industry newsletters produced for Jovita's Bridal Boutique that increased clickthrough rates (CTR), consumer engagement and drove more traffic to Jovita's Bridal's online store, blog and social media accounts per open.

Creative advertising

Graphic design & copywriting for the Jovita's Bridal Boutique 'Got it made' ad series published in the Macarthur Weddings magazine over a 4-page spread.

Maria created and oversaw the entire print production process of the advertising feature including graphic design, copwriting and layout.

The advertising feature was also promoted online through social media, blog posts and the Jovita's Bridal website along with the Macarthur Weddings online channels.