EDM Newsletter campaigns

Targeted quarterly industry newsletters produced for Jovita's Bridal Boutique that increased clickthrough rates (CTR), consumer engagement and drove more traffic to Jovita's Bridal's online store, blog and social media accounts per open.

Digital marketing & social media

Created the Jovita's Bridal Blog and established and managed the Jovita's Bridal Boutique online brand through Facebook, Twitter and other social media accounts while serving as webmaster from 2008-2013.

For more online marketing work samples please visit the Digital Media section of Maria Tan's portfolio.

Brochure production

Jovita's Bridal Boutique brochure designed specifically for exhibition at the Macarthur Weddings Summer Expo in the historic Eschol Park House.

Maria created and oversaw the entire print production process of the expo brochure including graphic design, copwriting and layout so that the brochure would be ready for distribution at the Macarthur Weddings expo and was promoted online through social media, blog posts and the Jovita's Bridal website.

Creative advertising

Graphic design & copywriting for the Jovita's Bridal Boutique 'Got it made' ad series published in the Macarthur Weddings magazine over a 4-page spread.

Maria created and oversaw the entire print production process of the advertising feature including graphic design, copwriting and layout.

The advertising feature was also promoted online through social media, blog posts and the Jovita's Bridal website along with the Macarthur Weddings online channels.